ReplyAll - Premium Apparel
D2C Revenue Scaling · Creative Strategy ·
Performance Marketing · Google Shopping
Who
Client Profile
ReplyAll is a premium men's apparel brand - functional, all-day clothing built for modern life. They had early organic traction but no structured paid acquisition. The challenge: scale Meta and Google revenue without losing margin or brand positioning.
What
The Problem Statement
Apparel D2C is a crowded market in India. In order to scale a business profitably, the performance marketing engine needs to do the job of not just selling, but also build brand perception - thus, functioning as a hybrid of brand marketing and performance.
The founder needed two things:
The ideal structure to scale up on Meta across the funnel - top, mid and bottom
The right creative strategy in order to reach out to niche audiences with very targeted campaigns
The right Martech to correctly attribute conversions and scale profitably
How
What We Built
Funnel Architecture: Restructured campaigns into distinct top, mid and bottom funnel layers - each with its own audience, objective and creative brief.
Top of funnel: Problem-led creatives targeting high-potential personas (for example: fitness enthusiasts, young professionals). Goal: curiosity and brand entry, not conversion.
Bottom of funnel: Urgency-led, testimonial-backed retargeting for users who'd visited the site or added to cart. Goal: close the sale.
Product Feed Rebuild: Audited and rebuilt the Google Shopping feed from scratch - keyword-optimised titles, correct descriptions, all SKUs properly categorised. This was the unlock that made Google Shopping viable and improved organic visibility simultaneously.
Meta Scaling: Systematic testing of audiences, creative angles and formats. Doubled down on what worked. ROAS held stable as spend and revenue scaled.
Google Ads Setup: Search for branded and intent queries. Shopping enabled by the feed rebuild. Two channels working in parallel.
Outcome
The Results
Revenue - 3.5x growth from engagement start
ROAS - Maintained at stable levels throughout
Google and Meta Feeds - Fully enabled via feed rebuild and enrichment
Custom events setup on Shopify and Google Tag Manager - to optimize campaigns for mid-funnel intent and drive high quality traffic
Who
Client Profile
ReplyAll is a premium men's apparel brand - functional, all-day clothing built for modern life. They had early organic traction but no structured paid acquisition. The challenge: scale Meta and Google revenue without losing margin or brand positioning.
What
The Problem Statement
Apparel D2C is a crowded market in India. In order to scale a business profitably, the performance marketing engine needs to do the job of not just selling, but also build brand perception - thus, functioning as a hybrid of brand marketing and performance.
The founder needed two things:
The ideal structure to scale up on Meta across the funnel - top, mid and bottom
The right creative strategy in order to reach out to niche audiences with very targeted campaigns
The right Martech to correctly attribute conversions and scale profitably
How
What We Built
Funnel Architecture: Restructured campaigns into distinct top, mid and bottom funnel layers - each with its own audience, objective and creative brief.
Top of funnel: Problem-led creatives targeting high-potential personas (for example: fitness enthusiasts, young professionals). Goal: curiosity and brand entry, not conversion.
Bottom of funnel: Urgency-led, testimonial-backed retargeting for users who'd visited the site or added to cart. Goal: close the sale.
Product Feed Rebuild: Audited and rebuilt the Google Shopping feed from scratch - keyword-optimised titles, correct descriptions, all SKUs properly categorised. This was the unlock that made Google Shopping viable and improved organic visibility simultaneously.
Meta Scaling: Systematic testing of audiences, creative angles and formats. Doubled down on what worked. ROAS held stable as spend and revenue scaled.
Google Ads Setup: Search for branded and intent queries. Shopping enabled by the feed rebuild. Two channels working in parallel.
Outcome
The Results
Revenue - 3.5x growth from engagement start
ROAS - Maintained at stable levels throughout
Google and Meta Feeds - Fully enabled via feed rebuild and enrichment
Custom events setup on Shopify and Google Tag Manager - to optimize campaigns for mid-funnel intent and drive high quality traffic
Who
Client Profile
ReplyAll is a premium men's apparel brand - functional, all-day clothing built for modern life. They had early organic traction but no structured paid acquisition. The challenge: scale Meta and Google revenue without losing margin or brand positioning.
What
The Problem Statement
Apparel D2C is a crowded market in India. In order to scale a business profitably, the performance marketing engine needs to do the job of not just selling, but also build brand perception - thus, functioning as a hybrid of brand marketing and performance.
The founder needed two things:
The ideal structure to scale up on Meta across the funnel - top, mid and bottom
The right creative strategy in order to reach out to niche audiences with very targeted campaigns
The right Martech to correctly attribute conversions and scale profitably
How
What We Built
Funnel Architecture: Restructured campaigns into distinct top, mid and bottom funnel layers - each with its own audience, objective and creative brief.
Top of funnel: Problem-led creatives targeting high-potential personas (for example: fitness enthusiasts, young professionals). Goal: curiosity and brand entry, not conversion.
Bottom of funnel: Urgency-led, testimonial-backed retargeting for users who'd visited the site or added to cart. Goal: close the sale.
Product Feed Rebuild: Audited and rebuilt the Google Shopping feed from scratch - keyword-optimised titles, correct descriptions, all SKUs properly categorised. This was the unlock that made Google Shopping viable and improved organic visibility simultaneously.
Meta Scaling: Systematic testing of audiences, creative angles and formats. Doubled down on what worked. ROAS held stable as spend and revenue scaled.
Google Ads Setup: Search for branded and intent queries. Shopping enabled by the feed rebuild. Two channels working in parallel.
Outcome
The Results
Revenue - 3.5x growth from engagement start
ROAS - Maintained at stable levels throughout
Google and Meta Feeds - Fully enabled via feed rebuild and enrichment
Custom events setup on Shopify and Google Tag Manager - to optimize campaigns for mid-funnel intent and drive high quality traffic