Arkahub - Residental Solar
D2C Lead Generation · Growth Infrastructure ·
Performance Marketing
Who
Client Profile
Arkahub is a Bangalore-based residential solar company. When they engaged Inflekt, they were a founder-led startup starting from scratch with no marketing infrastructure, no digital presence and no inbound lead pipeline. Their objective: build a scalable, measurable digital growth engine from the ground up - one that generates high-quality leads and converts them into bookings.
What
The Problem Statement
Most growth partners would have simply set up an ad account and started running campaigns. We identified a more fundamental problem: without the right infrastructure - landing pages, lead forms, tracking, attribution and qualification logic - any ad spend would generate noise, not signal.
The founders needed three things:
A digital presence that could convert interested prospects into qualified leads
Ad campaigns that could reach the right audiences in the right geographies
A martech stack that made every lead trackable from click to booking - so CAC could be measured and optimised, not guessed
How
What We Built
Foundation (Website, SEO & Lead Infrastructure): Defined page architecture, lead form structure and qualifying questions - so the funnel was built to capture quality, not just volume, from day one.
SEO & Content: Keyword research, SEO-optimised service pages and blogs to build organic visibility in parallel with paid campaigns.
Google Search Campaigns: Structured campaigns targeting high-intent, location-specific keywords. Continuous weekly optimisation on bids, copy and landing page alignment.
Meta Campaigns & Audience Scaling: Interest-based audiences to start, then lookalike audiences built from their actual customer base as the business grew. Scaled into Hyderabad once Bangalore was proven.
Martech & Attribution Stack: Full setup: GA4, Meta Pixel, Google Pixel, GTM, and server-side CAPI. Events configured to pass signals at deeper funnel stages - so campaigns optimised for bookings, not just form fills.
Creative Operations: Weekly creative review cadence - what's working, what's not, and precise briefs to the design team every cycle.
Geographic Expansion: With the Bangalore engine proven, we replicated the playbook into Hyderabad - adapting messaging, audiences and campaigns for the new market.
Outcome
The Results
Our north star was never just leads. It was bookings - and the cost to acquire each one.
16x growth in monthly leads - 16X growth in number of leads in 7 months
67% reduction in cost per lead - less than half of where we started
Cost per booking reduced to one-third of the initial baseline - the metric that actually drives revenue and profitability
Expansion to more cities
Who
Client Profile
Arkahub is a Bangalore-based residential solar company. When they engaged Inflekt, they were a founder-led startup starting from scratch with no marketing infrastructure, no digital presence and no inbound lead pipeline. Their objective: build a scalable, measurable digital growth engine from the ground up - one that generates high-quality leads and converts them into bookings.
What
The Problem Statement
Most growth partners would have simply set up an ad account and started running campaigns. We identified a more fundamental problem: without the right infrastructure - landing pages, lead forms, tracking, attribution and qualification logic - any ad spend would generate noise, not signal.
The founders needed three things:
A digital presence that could convert interested prospects into qualified leads
Ad campaigns that could reach the right audiences in the right geographies
A martech stack that made every lead trackable from click to booking - so CAC could be measured and optimised, not guessed
How
What We Built
Foundation (Website, SEO & Lead Infrastructure): Defined page architecture, lead form structure and qualifying questions - so the funnel was built to capture quality, not just volume, from day one.
SEO & Content: Keyword research, SEO-optimised service pages and blogs to build organic visibility in parallel with paid campaigns.
Google Search Campaigns: Structured campaigns targeting high-intent, location-specific keywords. Continuous weekly optimisation on bids, copy and landing page alignment.
Meta Campaigns & Audience Scaling: Interest-based audiences to start, then lookalike audiences built from their actual customer base as the business grew. Scaled into Hyderabad once Bangalore was proven.
Martech & Attribution Stack: Full setup: GA4, Meta Pixel, Google Pixel, GTM, and server-side CAPI. Events configured to pass signals at deeper funnel stages - so campaigns optimised for bookings, not just form fills.
Creative Operations: Weekly creative review cadence - what's working, what's not, and precise briefs to the design team every cycle.
Geographic Expansion: With the Bangalore engine proven, we replicated the playbook into Hyderabad - adapting messaging, audiences and campaigns for the new market.
Outcome
The Results
Our north star was never just leads. It was bookings - and the cost to acquire each one.
16x growth in monthly leads - 16X growth in number of leads in 7 months
67% reduction in cost per lead - less than half of where we started
Cost per booking reduced to one-third of the initial baseline - the metric that actually drives revenue and profitability
Expansion to more cities
Who
Client Profile
Arkahub is a Bangalore-based residential solar company. When they engaged Inflekt, they were a founder-led startup starting from scratch with no marketing infrastructure, no digital presence and no inbound lead pipeline. Their objective: build a scalable, measurable digital growth engine from the ground up - one that generates high-quality leads and converts them into bookings.
What
The Problem Statement
Most growth partners would have simply set up an ad account and started running campaigns. We identified a more fundamental problem: without the right infrastructure - landing pages, lead forms, tracking, attribution and qualification logic - any ad spend would generate noise, not signal.
The founders needed three things:
A digital presence that could convert interested prospects into qualified leads
Ad campaigns that could reach the right audiences in the right geographies
A martech stack that made every lead trackable from click to booking - so CAC could be measured and optimised, not guessed
How
What We Built
Foundation (Website, SEO & Lead Infrastructure): Defined page architecture, lead form structure and qualifying questions - so the funnel was built to capture quality, not just volume, from day one.
SEO & Content: Keyword research, SEO-optimised service pages and blogs to build organic visibility in parallel with paid campaigns.
Google Search Campaigns: Structured campaigns targeting high-intent, location-specific keywords. Continuous weekly optimisation on bids, copy and landing page alignment.
Meta Campaigns & Audience Scaling: Interest-based audiences to start, then lookalike audiences built from their actual customer base as the business grew. Scaled into Hyderabad once Bangalore was proven.
Martech & Attribution Stack: Full setup: GA4, Meta Pixel, Google Pixel, GTM, and server-side CAPI. Events configured to pass signals at deeper funnel stages - so campaigns optimised for bookings, not just form fills.
Creative Operations: Weekly creative review cadence - what's working, what's not, and precise briefs to the design team every cycle.
Geographic Expansion: With the Bangalore engine proven, we replicated the playbook into Hyderabad - adapting messaging, audiences and campaigns for the new market.
Outcome
The Results
Our north star was never just leads. It was bookings - and the cost to acquire each one.
16x growth in monthly leads - 16X growth in number of leads in 7 months
67% reduction in cost per lead - less than half of where we started
Cost per booking reduced to one-third of the initial baseline - the metric that actually drives revenue and profitability
Expansion to more cities